


Shawn Wells
Chief Science Officer (CSO)
Mr. Wells has triumphantly battled diseases he has. His health journey led him to become a Registered Dietitian, Certified Sports Nutritionist, Fellow in the International Society of Sports Nutrition and a nutritional biochemist. He’s been on top podcasts and TV such as Onnit and Ben Greenfield, Fox News etc.
Mr. Wells is known globally for formulations and novel ingredients and has been dubbed in the nutritional supplement industry as “The World’s Greatest Formulator”, formulating over 500 products. He was driving force behind dihydroberberine, C8 MCTs, exogenous ketones and so many other ingredients that NNB has pioneered and innovated.

Dr. Ralf Jäger
Dr. Ralf Jäger is a world-class inventor of functional foods and dietary supplements ingredients and a leading expert in probiotics and sports nutrition. He has authored numerous peer-reviewed scientific papers, industry publications and mainstream media articles, on sports nutrition, brain, joint, heart and gut health. Having studied at the California Institute of Technology and the University of Bonn, he began his career developing new bio-active ingredients for a leading multi-national billion dollar company and advanced in his career to vice president of marketing and sales before co-founding Increnovo in 2007.

Dr. Martin Purpura
Dr. Purpura is a highly regarded expert in new product development in the nutritional and health category, and squires ideas from concept to development to monetization in the commercial marketplace. His experience in nutrition, research in bioactive ingredients and technologies, regulatory affairs work, and intellectual property management, have aided the development of numerous new products in the nutritional and food & beverage industries
Dr. Purpura is a leader in the development of products that are safe, clinically proven and consumer-friendly products that offer health and technologically desirable benefits, such as improved shelf-life and/or improved absorption and bioavailability.

Dr. Chad Kerksick
Dr. Kerksick is currently an Associate Professor of Exercise Science in the School of Health Sciences at Lindenwood University and serves as the Director of the Exercise and Performance Nutrition Laboratory (www.lindenwood.edu/epnl). His primary research interests include topics related to exercise and nutrition including and in particular those that involve physiologic, biochemical, cellular and molecular adaptations relative to various forms of exercise and nutrition interventions. His ongoing research continues to examine questions that focus on the accretion of skeletal muscle, nutritional supplementation, weight loss and body composition changes, and the promotion of health and recovery in healthy, active, and clinical populations.

Josh Field
Josh Field is an innovative and energetic business professional with experience in the health and nutrition segment, optimizing workflow, and motivating teams to meet goals with positivity and pride. Recognized for exceptional communication skills while making impactful contributions in both the supplement and food technology industry. Josh has co-founded and operated four successful fitness companies in the past 15 years along with have worked for some very successful food companies such as Quest Nutrition.
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